Simply put, blogging is another way of getting the message across to an intended target audience. It is all about optimizing sales by maximizing relationships with your target audience. Blogging is cheap compared to almost any other marketing method.
Boosts Online Branding
As the owner of a small business, you can effectively boost your online presence by blogging about the products and services offered, the industry and related interests, which can help generate interest and can enhance sales too.
Just like nobody knows how tall you are on the radio, nobody knows the size of your business on the Web. Talk like you own the market and before long you probably will.
Enhancing customer relationship programs
Business Blogging is a sure way to get in touch with a large customer base without using email and other potentially annoying and ineffective techniques.
You can make this happen by keeping updated blogs about customer interests, new products and services, current and industry related news and such.
The benefits you can obtain here at low to no cost can be equivalent to an email marketing campaign at a fraction of the costs and without potentially annoying your client base.
Enhances Search Engine Optimization
As blogging does not require any fancy graphics, or complex HTML code, it is virtually the darling of search engines. Many search engines frown upon heavy and unnecessary graphics, but tend to index text.
Many search engines like Google rank a site based upon the number of links that point to it. If you provide useful and interesting content increases interest among readers, it makes the blog site even more popular. Linking to other interesting sites and including important keywords while writing the blog can increase viewers. Blogging can promote a website by virtue of the number of links you as a blogger could put in your website.
These links can cause a domino effect because they will refer to another website, which in turn will refer to another, and so on and so forth. If a myriad of links start pointing to the website, this can do wonders for website search engine rankings. This is also sometimes known as a ‘viral’ effect, referring to the way a virus multiplies in a host organism. When a blog links to websites similar in theme or idea, webmasters may reciprocate by linking back. This increases the affinity of search engine robots which may give a higher ranking to the website.
Better Tool for Media and PR
Blogs are an excellent PR and media relation tool too, as every marketing manager might have found. If you place advertisements in traditional media like newspapers and television, they can be extremely expensive. Whereas, the cost benefits offered by blogging could be peanuts compared to a television or a newspaper campaign and your material will generally have much longer life – in theory, forever.
Enhances Niche markets
If you sell something online that other websites also cater to, as an online retailer it could be extremely difficult to obtain and edge over others. Selling to a niche market can be an advantage because there is something unique to talk about in detail, which others lack. You might regularly blogging new developments, also specialist talk. This can attract niche customers to the site and can significantly increase customer attention and consequently your sales.
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