The Secret To Succesful SEO

Organic search engine traffic isn’t easy, it takes work, but it can be accomplished by formulating a strategy based on a few known factors.

Search engine optimisation (or optimization depending on which side of the pond you’re on) is the science of making your site more appealing to the search engines

There are a number of ways this happens:

1. Back links

The more people linking back to your site, the better off you’ll be in the rankings. There are good ways to build links and bad ways that could end up detrimental to your site. Of course there are many different factors that determine what a “good link” is.

To put it simply your back link portfolio should look as natural as possible. The easiest way to do this is to build links naturally. (i.e writing good content that people want to link to.)

2. Quality of information

It can be argued that as search engines get smarter, they are going to put more weight on the quality of the information presented on your site. There are a few ways they may be calculating this already:

• Investigating the neighborhoods you link to 
• judging popularity based on bookmarks 
• and social network buzz

In the long run, you don’t want to rent text or link unaturally to anything. A good rule of thumb is: If it’s good for the reader, its good for the SERPs.

3. Onsite SEO and clean HTML code

In fact, this should be the first priority. Your link building efforts will be magnified if your onsite seo is up-to-snuff.

Make sure your page title tags begin with the phrase you are trying to rank that particular page for. Also include the phrase or a similar variation in an H1 tag within the post.

Finally make use of internal linking utilizing proper anchor text to you pages. To give your site more weight and structure.

A site map with proper anchor text to all your pages is an ideal way to get your site indexed quickly and accurately.

Good Information Is Out There; Know Where To Look

This just touches the surface of the techniques you can use to increase visibility for your website. When in doubt try asking a SEO professional, get involved in forums and news groups and read blogs such as this one. Search engine optimisation information is abundant on the internet, just do your homework and make sure its coming from a reliable source.